Before we begin, we need to know - what is SEO? And what is on the page and off page SEO? Now, the answer to your first question - SEO is a lot of techniques or methods, using those techniques or methods that make your website visible to professionals all the major search engines. The answer to your second question is - as already mentioned, make a number of SEO techniques, using these techniques, experts your site visible to search engines, can be divided these techniques into two categories - on the page and off page. In short - on page SEO techniques means - the techniques, mainly within the site to make it visible to perform in the major search engines, which means as off page SEO, the SEO techniques - where SEO professionals while their practices outside the website make it visible to search engines.
On page SEO practices, especially by the programmers during the end of the website development process is performed, but performed the off page SEO optimization after the launch of the website. Off page SEO optimization is very important for building the page rank as well for more visibility. Off page SEO includes the following services -
- Web Site Template
- Manual Directory submission
- Social Bookmarking
- Article submission and content marketing
- Social Media Marketing
The above motioned process begins after you upload your website on your server. After uploading the site before you do anything - you NEED your website to all major search engines like Yahoo's submit! Or Google. For this they have special URL where you fill out the form with all necessary information and send your website URL. After submitting the URL, the search engine crawlers to visit your server to scan everything and Voila! Are listed in search engines to your website.
The next step is to send you your site is most popular web directories, the process is generally known as - directory submission. Directory submission is a very time-consuming work. First and foremost, to find out the most popular directories, the good position in all major search engines, then submit your site manually. You will need to visit each directory, find the filing area and fill out the form with all necessary information and finally solve the captcha and submit your site. Following the submission of the list owner will check the site, and it's content and eventually you will get listed. Directory submission can be done by automated software, but because of the many reasons it's not recommended.
Alternatively, the social book-marking process, in which website operators also mark their websites in the form of book, if a user look for specific content, which can refer social book marking sites your website. Article submission is another popular form of website promotion. This article is the owner of the site to create relevant keywords and links back into article directories. With this you can directly drag the real visitors from these article directories. Social Media Marketing is a new marketing and promotional method, where SEO professionals use social networking sites to promote their sites. This is another popular and useful marketing strategy for both experienced and inexperienced webmaster. Hope this information will help you successfully promote your website and give you a brief idea on the website activity promotions.
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